Davido took to the road with Timeless on his global Timeless Tour, performing in top cities from London to New York, Toronto to Washington, D.C. Everywhere fans sang along, the global reach of the album could no longer be ignored.
The certification follows a period in which Afrobeats is no longer niche; it has become mainstream in spaces previously closed off to it. In the UK alone, Burna Boy has earned his own Silver plaque with “City Boy,” a second single that has solidified Afrobeats’ presence on the charts. Asake, the new kid on the block behind smash hits like “Sungba” and “Lonely at the Top”, crossed another milestone. His debut album Mr. Money With the Vibe went Gold in the UK, and his hit song “Sungba” went Silver, showing that fans there are strongly invested in Afrobeats possibilities beyond the top-end exports.
What is certain is that Davido, Burna Boy, Asake, and others are not merely shipping beats; they’re shipping whole stories of Nigerian rhythm and imagination onto global stages. Timeless encapsulates that mix: highlife giving way to amapiano, Afropop touching against reggae roots, lyrical braggadocio meeting introspection, all passed through Davido’s megastardom and production skill.
His Silver badge is not just a prize; it’s a pronouncement: Afrobeats records are scalable in competitive overseas markets. It’s proof that singles such as ‘Timeless’ aren’t just cultural curiosities, but part of the mainstream 2025 musical landscape.
Behind the scenes, Afrobeats streaming has taken off on platforms like Spotify, increasing by over 283 percent since 2019. Fashion brands have partnered with these musicians, drawing style inspiration from the music’s global popularity. Burna Boy gracing the Burberry runway for a campaign, Asake influencing street style, and tour tee shirts from African streetwear brands—these are messages that Afrobeats is shaping global culture alongside its music’s traction.
Davido’s Silver plaque is more than an album—it’s a milestone in Afrobeats’ swelling score on the global symphony where sales tallies, festival lineups, fashion catwalks, and streaming figures converge. With Davido’s Timeless, and follow-ups like his 2025 album 5ive, and Asake’s own trajectory, and Burna Boy’s continued success, it’s clear: Afrobeats isn’t Nigeria’s, but the world’s—and it’s breaking the rules of what the world can sound like.