When Ayra Starr and Rema come together for the first time, the result is electric. Their latest collaboration, “Who’s Dat Girl,” feels like something else entirely, a masterclass in how impactful music videos can still be for pop culture. Directed by Meji Alabi and set against the sun-soaked landscapes of Morocco, the video seamlessly bridges cinematic ambition, fashion-forward aesthetics, and unfiltered charisma, creating perhaps Afrobeats’ most striking visual moment of 2025.
From its opening frame, Who’s Dat Girl declares itself an event. The camera doesn’t just follow its stars, it celebrates them. Ayra Starr, blending softness with strength, moves gracefully through desert and palace settings in outfits that strike a balance between sensuality and power. Rema is calm and controlled, bringing a quiet intensity that recalls old Hollywood romantic leads but reimagined for the Afrobeats era. The chemistry between them feels less like performance and more like narrative, two figures caught in a vortex of desire, fame, and fantasy.
What makes the video remarkable isn’t only its polish but its vision. Afrobeats music videos have long been spaces for fashion experimentation, but Who’s Dat Girl elevates the standard. Backed by a talented creative team, including Meji Alabi’s direction, the production crew at JM Films, and creative direction, as well as on-set makeup and styling, wardrobe, cinematography, and production design work in harmony to create a video that feels cinematic and intentional. Flowing fabrics meet sculptural textures, while every colour choice — amber, gold, and sunburnt orange — plays off the desert backdrop to create a visual heat that lingers long after the video ends.
Alabi stages the camera as a co-star, capturing intimacy without intrusion and spectacle without chaos. The editing mirrors the track’s pulse: tight cuts between stillness and movement, between glances and gestures. The result is a filmic balance, neither a fashion commercial nor a music montage, but something where story and art are fused in equal measure. A strong team makes a strong video, and Who’s Dat Girl proves how collaborative excellence elevates the work to art.
Beyond its technical finesse, Who’s Dat Girl represents a broader evolution in Afrobeats: a coming-of-age declaration for the genre. From the dance floors and party scenes of its early days, Afrobeats has evolved into a visual storytelling medium, with a global outlook and a cinematic style. The Moroccan setting expands the cultural conversation, positioning African pop within continental visual languages rather than just reflecting Western aesthetics.
What sets Who’s Dat Girl apart isn’t just how it looks but how it feels. It’s confident without trying too hard, sensual without slipping into cliché, and aspirational without losing its roots. In an era where every release vies for virality, Ayra Starr and Rema have crafted something that resists the scroll, a video that demands to be watched, not skimmed. If Afrobeats has been steadily defining global cool, ‘Who’s Dat Girl’ is its latest —and perhaps most explicit —statement. Stylish, cinematic, and irresistibly self-assured, it’s not just one of the best music videos of 2025; it’s a reminder that African pop still knows how to surprise, seduce, and set the standard for what’s to come.
