Ikenna Churchill

Ayra Starr, the 22-year-old Nigerian pop sensation responsible for such hits as Rush and Bloody Samaritan, has officially signed with Roc Nation as part of a historic worldwide management deal that brings her to the world as Afrobeats’ next global crossover phenomenon. The partnership, unveiled this week via Roc Nation’s homepage and social media handles, […]

A new generation of Nigerian musicians is remapping the sound, feel, and direction of Afrobeats. Produced in the internet era, raised on YouTube freestyles and TikTok challenges, they are not waiting for permission to change the game. They are changing it live, creating a global sound in ambition but local in slang, rhythms, and storytelling.