Asake is making headlines again, but this time not entirely for his music. The artiste from Lagos has quietly embarked on a transformation which fans have only just started to catch on to, a shift from his trademark streetwear and easy-going self to sharply cut formal wear that signals a new chapter in his career.
With his bold streetwear-derived style, sneakers, and plaid traditional wear, Asake has cultivated a signature aesthetic that mirrors his energetic, free-spirited sound. But over the past few weeks, images from performances, appearances, and social media have him stepping out in suits, all-black ensembles, and minimalist outfits. The baggy tees and tracksuits are out; in are sleek tailoring, starched blouses, and a sleek, almost corporate-looking wardrobe.
This move is not just a fashion. It’s a subtle but resounding statement of growth, work and life. By embracing a wiser aesthetic, Asake positions himself as a global artist who knows how image can shape perception. It’s a nod to adulthood without losing the youthful vigour that first captured fans.
Fashion critics note this kind of reinvention is common for artists looking to spread wider. In the case of Nigerian contemporaries Rema and Tems, fashion has been similarly altered to follow their music and announce expansion to world consumers. For Asake, timing is not coincidental; as his music continues to gain ground on a world stage, the wardrobe makeover announces his career ambition.
His fans have responded with excitement and intrigue. On social media, his recent formal outings are the subject of thousands of comments and likes, where fans praise the combination of confidence, panache, and sophistication. Clearly, Asake is not testing the waters; he’s building a brand that has both street cred and cosmopolitan elegance.
The new era is only just beginning, and how long this shift in style will endure as part of Asake’s public persona is yet to be seen. One thing is for sure, though: the singer is making a statement: Asake is evolving, and his style is telling us a lot.
